AOL Time Warner: A Merger Gone Wrong|Business Strategy|Case Study|Case Studies

AOL Time Warner: A Merger Gone Wrong

            
 
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Case Details:

Case Code : BSTR047
Case Length : 19 Pages
Period : 2000 - 2003
Organization : AOL Time Warner
Pub Date : 2003
Teaching Note :Not Available
Countries : USA
Industry : Media, Internet and Entertainment

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"Thank God, it was as if it was the middle ages and we had been leeched for three years. There was almost no blood left."

- A Time Warner Executive, expressing relief at the resignation of Steve Case, in January 2003.1

"If you look out 10 to 15 years, I think people will look back and have a different view on this merger."

- Steve Case, Chairman, AOL TW, commenting on his resignation, in January 2003.2

"You have got to get over that. You cannot go back and undo the past. We are where we are and the question is, how do we build value back, going forward?"

- Richard Parsons, CEO, AOL TW, in January 2003.3

An Unceremonious Departure

On January 12, 2003, Stephen M. Case (Case, popularly known as Steve Case), the chairman of AOL Time Warner Inc. (AOL TW), one of the largest media and entertainment companies in the world, announced his decision to step down from his post in May 2003. Case said, "Although I prefer being Chairman and I will miss not being Chairman and I am obviously disappointed by it, I still will continue to play a role."

He was to continue as a director of the company and as the co-Chairman of the strategic committee. This development generated great interest in the media worldwide because of reports that a few shareholders had been plotting to 'dethrone' Case at the annual meeting of the company to be held in May 2003. Many shareholders were angry with Case for creating a merger that was 'on many accounts heading towards a failure.' Reports stated that shareholders of the merged company held Case responsible for the steep decline in the share price and the profitability of the company in the market after the merger (post merger, the AOL TW stock had lost 60% of its value). Reportedly, the top brass of Time Warner also accused Case of forcing the loss making AOL onto the profit making Time Warner and reducing the latter's profitability.

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The fact that Case sold a major part of his AOL stock soon after the merger was announced in January 2000 (when the price of the stock was high) and made an estimated profit of $ 160 million evoked suspicion and anger among shareholders. They thought that Case was aware of the fate of the merger and accused him of making money, when the time was right, at the expense of the shareholders.

After the merger, a shareholder of the company commented, "There is no shareholder in the company of any substance that wants him around. There is nobody at the Time Warner company that wants him around. I do not think the majority of the board wants him around. So his only constituency is the AOL board members. That is all that stands between him and the door." Case said that 80% of the decline in AOL's share prices after the merger was announced was due to circumstances beyond his control. Commenting on the decline in profits of AOL TW, Case agreed that things did not go as planned post merger. He said, "Perhaps it is a lesson learned - even though you think you may be right, if the environment is such and the facts are such, it requires you to take a more pragmatic way and perhaps a more selfless view. That is what you have to do.

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1] Newsweek, January 13, 2003.

2] USA Today, January 13, 2003.

3] CNBC TV Report, January 8, 2003.

 

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